City of Fitchburg
Identity Manual
A fictional identity manual for the City of Fitchburg, with some added imaginary elements…
In this version of Fitchburg, the roads were replaced with canals filled with mud, where people would drive around on air-boats instead of cars. The idea was to combine city infrastructure with eco-friendly systems to create a more sustainable & healthy society.
The project involved logo design, typography & the physical creation
of the manuel itself.
The physical process involved a lot of color tinkering, page layout
& binding of the book.
